business ‘blogs?

ClickZ Weblog Business Strategies, June 9-10, 2003 – Boston, MA

ClickZ Weblog Business Strategies 2003 Conference & Expo is the first business-oriented forum to address the recent emergence of Weblogs into the business world and their rising importance as a medium of communication. This conference will bring together Webloggers who are pioneers, experts, and technologists. Together, they will present the latest developments, strategies, and success stories behind what is now becoming known as the Business Blog, or B-Blog for short.

Is it a sign of a phenomenon’s maturity when it has a conference built around it?