Orwell said it already

Billmon pointed me to this:

Politics and the English Language – Wikipedia, the free encyclopedia:

  1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  2. Never use a long word where a short one will do.
  3. If it is possible to cut a word out, always cut it out.
  4. Never use the passive where you can use the active.
  5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  6. Break any of these rules sooner than say anything outright barbarous.

Not unlike Strunk & White (oops) in its quest for simplicity and directness.

One can cure oneself of the not un- formation by memorizing this sentence:
A not unblack dog was chasing a not unsmall rabbit across a not ungreen field.

George Orwell, “Politics and the English Language,” 1946

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